Your Brand.
Your Tools.
One Payment.
Custom-branded roof estimators, finance calculators, and lead capture forms — built for your roofing company and yours to own forever. No monthly fees. No cookie-cutter templates.
Payment
One-Time
Branding
100%
Custom
Tools
All-In-One
WHAT'S INCLUDED
Everything roofing companies need to close more jobs.
Trusted by roofing pros
Stop renting roofing software. Own branded tools that work for your company.
At Rufero Pros, every tool is custom-built around your brand — your colors, your fonts, your bank’s financing criteria. One payment. Lifetime ownership. No cookie-cutter copy-paste software.
01
Sales Toolkit
$1,999
The branded estimator and finance calculator that turn website visitors into booked jobs. Customers enter their address, view their roof from above, select materials, and get instant priced estimates — all in your brand colors. Built once. Yours forever.
02 " Most Popular "
Complete Sales System
$2,999
Everything in the Sales Toolkit, plus advanced forms for free inspection requests, scheduling and calendar integration, claim tickets, and insurance replacement intake. Automate your entire customer pipeline from first click to booked appointment.
03
Full Web Presence
$4,999
Everything above, plus a complete branded website with filterable project gallery and full SEO setup — meta optimization, alt text, local SEO, keyword research, and Google Search Console connected and ready. A complete digital presence, built once, owned forever.
Aerial Roof Measurement
Powered by Google APIs, your customers see their actual roof from above and get accurate square footage in seconds — no estimating, no guesswork.
Multiple Material Estimates
Customers see prices for 3-tab shingles, architectural shingles, tile, clay, and more — all in one click. Let them pick their budget, then book the call.
Verified Leads Only
OTP phone verification filters out fake numbers and tire-kickers. Every lead in your inbox is a real person with a real roof who actually wants a quote.
BUILT TO CONVERT
From address to estimate in 60 seconds
Your customer enters their address, sees an aerial view of their roof, picks materials, and walks away with multiple priced estimates — all in your brand colors. No back-and-forth. No guesswork. Just qualified leads, ready to book.
0Sec
Average estimate time
0+
Materials per quote
$0
Saved vs 3 years of subscription pricing
0+
Roofers trained at conventions
Stop renting.
Stop overbuilding
Roofing software vendors rent you generic tools for $300/month — forever. Custom development costs $10,000+ and takes months. Rufero Pros sits between the two: fully branded, fully owned, ready in weeks for one flat fee.
Product Comparison
Pricing Model
Subscription, forever
One-time payment
Custom development quote
3-Year Total Cost
$10,800 ($300 × 36 months)
$1,999 – $4,999 once
$10,000+ (varies)
Branding & Customization
Cookie-cutter, same as everyone else
100% your colors, fonts, logo
Custom, but expensive
Ownership
You rent it
Yours forever
Yours, if you can finish it
What's Included
Single tool only
Estimator + Finance + Forms + Website
Whatever you can afford to build
Real voices, real impact
What clients say about Rufero Pros
" Had an amazing experience! I highly recommended for any needs you are looking for. My team and I are extremely happy with what Adrian has done for us. Don’t hesitate just do it! "
Hector Mendoza
Marketing Director
Real savings. Real ownership
$0
Saved over 3 years
Apollo Roofing chose a custom-branded estimator over a $300/month subscription. That’s $8,801 they keep in their business over three years — plus a tool they actually own.
Frequently Asked Questions
Common questions from roofing companies considering Rufero Pros. Don’t see yours? Drop it in the form below — we’ll respond within 24 hours.
Is this really one-time, or are there recurring fees I'm not seeing?
One-time payment for the tools. The only optional ongoing cost is hosting (if you don’t already have a website host), which typically runs $10–25/month and goes directly to your hosting provider, not to us.
Do I get updates after I buy?
Yes. Bug fixes and core improvements are included for the life of the product. Major new features released after your purchase may be available as optional add-ons.
What about support?
Setup support and first-30-day technical support are included with every package. After that, we offer optional ongoing support and maintenance plans (separate from any subscription model for the tools themselves).
How customized is the branding, really?
Fully. Your colors, your fonts, your logo, your tone of voice. We send a mockup in your brand before any code is written, and you approve it before launch.
How long does setup take?
Package 1: typically 1–2 weeks. Package 2: 2–3 weeks. Package 3 (full website): 3–6 weeks depending on content. We send timelines after the discovery call.
Does this work with my existing website?
Yes. Packages 1 and 2 embed into any modern website (WordPress, Webflow, Squarespace, custom). Package 3 includes a full website build, so you don’t need an existing site.
What about Google Maps API costs for the roof measurements?
This one is important and you need to decide your policy. Options: (a) you cover it as part of the package, (b) clients connect their own Google API key, or (c) you provide an API key with usage limits. Whatever you pick, answer it honestly here because it’ll come up in every call anyway.
Can I see the tools in my brand colors before I buy?
Yes. After your discovery call, we send a free custom mockup showing the estimator and finance calculator in your brand. No commitment — you only pay if you decide to move forward.
Ready to own your roofing tools?
Book a 15-minute walkthrough. We’ll show you the estimator and finance calculator in your brand colors, walk through pricing, and answer any questions before you buy.